Success & Business

The Psychology of Selling

Why people buy and how to help them decide

Written and taught by Grace Holloway

Sales Director and Trainer

Understand the emotional triggers behind every purchase and learn a calm, ethical sales approach that works whether you sell services, products or ideas.

What this course covers

• The six buying emotions behind every yes
• Questions that make prospects sell themselves
• Building instant trust in the first 60 seconds
• Positioning price so value always wins
• Ethical closes that never feel like pressure

About the author

Grace Holloway

Sales Director and Trainer

Grace trains teams to sell without pressure, using questions and trust rather than scripts and pushiness.

Expertise

B2B salesClosingCold outreachNegotiation

Experience

16 years leading sales teams and closing over $40m in contracts.

Who it is for

Sales people, founders and freelancers who hate pushy selling.