Success & Business

Build a Brand People Trust

Positioning, promise and personality in two hours

Written and taught by Elena Fischer

Brand Strategist

Turn a nameless business into a brand customers remember and recommend. Clarify who you serve, what you promise and how you sound everywhere you show up.

What this course covers

• Define your audience and the problem you own
• Craft a brand promise in a single sentence
• Choose a voice, colours and look that fit
• Consistency rules across web, social and print
• A brand guide template you complete in class

About the author

Elena Fischer

Brand Strategist

Elena helps small businesses sound like themselves and be remembered, without an agency sized budget.

Expertise

BrandingPositioningPersonal brandMarketing

Experience

13 years building brands for startups and family businesses across Europe.

Who it is for

Small business owners and founders building a brand from scratch.